Investing in a stock market without volatility is as illusory as driving a car without an engine. The two concepts invariably go hand in hand. But does that mean you should avoid volatility and investing altogether?

The short answer is no. Market uncertainty can naturally cause panic and lead to poor investment decisions, at times, even for the most seasoned investors. Yet, by recognizing that market fluctuations always have been and always will be inevitable can help ensure that it doesn’t derail your long-term investment goals.

Here are five tested principles that can help you gain needed perspective.

1. Keep calm and carry on

Investors generally feel a financial loss about two and a half times more than a gain of the same magnitude.1 Understandably, many of us experience a roller coaster of emotions when investing (see Figure 1), which can translate into impulsive buy and sell decisions.

History shows us that downturns are a part of the market cycle. And so, to achieve your financial goals, rather than being swayed by emotions, do your best to stay calm, even when markets get bumpy.

Figure 1: Cycle of market emotions

A line chart showing the ups and downs of an investor’s emotions during times when the stock market is unpredictable. For example, confidence their investments will do well, uncertainty as markets decline, fear, and then regret for not having stayed invested as markets rebound.

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2. Stay invested…it’s time, not timing

Market fluctuations can often tempt investors to delay investing or move their investments to cash, waiting for “better” conditions to prevail. However, timing the market is nearly impossible to do consistently and frequently results in missed opportunities, as it requires you to make two correct decisions: when to sell and when to reinvest.

So, trying to time market ups and downs is a bit like rolling the dice, and risks missing out on the best days of market performance, which can significantly impact your long-term investment results. Staying invested, while not always easy, can potentially translate into a better outcome.

Figure 2: The value of staying invested

$10,000 invested in Canadian stocks over the past 10 years 

A line graph titled "The value of staying invested" demonstrates how $10,000 invested in Canadian stocks performed from 2015 to 2025. The visualization compares four scenarios: fully invested, missing 10 best days, missing 20 best days, and missing 30 best days. While the fully invested portfolio grows to approximately $23,000 by 2025, other scenarios show diminishing returns: missing 10 best days reaches $14,000, missing 20 best days achieves $10,000, and missing 30 best days performs lowest at $8,000.

3. Don’t avoid risk; understand it and find your comfort zone

While volatility is an unavoidable part of investing in financial markets, it can certainly be managed. Selecting an appropriate asset allocation aligned with your goals and risk tolerance is one of the most important and impactful investment decisions you can make when investing.

Taking on investment risk doesn't need to be an all or nothing approach. Consider finding a “happy medium” with an investment solution that offers a balanced approach to risk and return. Doing so can help you stay the course through market ups and downs, ultimately increasing your chances of achieving your long-term financial goals.

Scotia Portfolio Solutions leverage the experience of Scotia Global Asset Management’s Multi-Asset Management Team, known for successfully navigating market volatility and seizing investment opportunities regardless of market conditions.

4. Put diversification to work

Like the familiar adage, “Don’t put all your eggs in one basket,” diversification is a tried-and-tested technique that mixes different types of investments in a portfolio to lower overall risk. No single asset class is consistently among the top performers, and the best and worst performers can change from one year to the next.

By including investments that are less correlated to one another – or react differently to economic and market events – gains in some can help offset losses in others. As Figure 3 illustrates, a diversified portfolio with different asset classes provides the opportunity to participate in the potential gains of each year’s top winners while aiming to lessen the negative impact of those at the bottom.

Figure 3: Calendar year returns (in Canadian dollars)

A chart containing squares depicting various asset classes and their calendar year returns from 2014 to 2023 suggesting that no single asset class is consistently among the top performers, and the best and worst performers can change from one year to the next. In 2023, the highest performing asset class was U.S. Equities at 22.9% with the lowest returning asset class being Canadian Home Prices at 2.8%.

How do Scotia Portfolio Solutions provide diversification?

 

Diversification can be challenging for individual investors to achieve on their own. Scotia Portfolio Solutions make diversification easy by providing investors with a mix of investments that span different management styles, asset classes, geographies, industries and company sizes in the convenience of a single investment.

 

Additionally, each Scotia Portfolio Solution is actively managed to help capture selective investment opportunities when they arise and manage risk. They’re available in a variety of asset allocations that combine an optimal blend of asset classes to suit investors with various risk tolerances.

5. Get market volatility working for you 

Market swings often make it difficult for investors to determine exactly when to invest – especially when trying to invest one lump sum each year. However, with Pre-Authorized Contributions (PACs) you can invest a fixed-dollar amount at regularly scheduled intervals.  By contributing on a regular basis, you take advantage of the market dips by purchasing more mutual fund units when your dollar goes farther and in turn, lowering your average cost.

Figure 4 below illustrates regular monthly contributions of $250 at the beginning of each month. As the mutual fund unit price fluctuates from month to month, the quantity of units purchased also changes (when the unit price is lower, more fund units are purchased; when the unit price is higher, less fund units are purchased).

Figure 4

The value of advice

During periods of heightened market uncertainty, even the most experienced investors can lose sight of the big picture.  A Scotiabank advisor can provide perspective on market volatility and can help you keep on track with an investment strategy that works for you.

What are Canadian investors who work with an advisor saying?2

  • 71% say their advisor helps them avoid making mistakes when buying and selling investments
  • 78% say their advisor keeps them on track to meet their goals
  • 64% say they are better off financially than if they managed their money on their own

Meet with your financial advisor to develop a plan for market volatility that makes sense for you